The Problem With Australia is…
So, there’s this obsession kind of thing going round these days. What with the prevalence of iPhones and their ilk.
It’s called Chronic-Random-App-Downloaditis (err…CRAD for short).
However, in Australia at least, this obsession soon leads to a sister condition. Normal-App-Disappointment Syndrome (NADS for short).
So why is it that most Australian app down-loaders suffer from NADS?
Because there’s too few of us.
Consider the very clever social mapping application Waze. This could be a cracker of an app – and I’m sure it is over in well populated areas of the world – but in the expansive and underpopulated locales of Australia’s suburbia it can’t help but under perform.
So what is this Waze of which you speak?
According to the Waze folk, Waze is apparently the “way to go”.
To do this the Waze boffins are trying to create the world’s first live map. At the same time they’re layering, over the top of the map, content generated by your good selves.
So in simple terms, that us GITs can understand – as you drive, your smartphone maps the roads and sends the data back to Waze servers. Info, like your speed, will give other Waze users an idea of how fast traffic’s moving and events, like accidents, can be marked with a couple of button presses so that other Waze users can avoid the area (although some road law changes in Australia will make this button mashing a big no-no even when stopped). The killer feature is the apps ability to do turn-by-turn navigation that bears in mind the live traffic data. Bumper to bumper on one road? Route around it! Sweet.
Other features are planted firmly in the social networking scene:
- Pinging other Waze users to have a chat.
- Seeing where other “Wazers” are on the live map. Click on them and you’ll see how fast they’re travelling.
- Earning points by finding prizes on the roads as you drive.
- Checking your score on the scoreboard (earned by marking new roads, driving over certain roads, marking incidents).
So here’s the thing. If everyone downloads this app and uses it we’ll see how truly amazing this kind of technology can be. As more people get on board, more roads will be mapped, and then we’ll get to use the Waze app in its full glory – as an intelligent turn-by-turn navigator with a community spirit.
Until that time (and I fear that time will never come) we’re just stuck with a map that’s in pieces (see the image below for an Australian example) and aching for a Google cash and maps injection.
Grabbitnow.








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